Top Ways Real Estate Professionals Get Leads from Digital Marketing

A real estate professional must understand that the internet is the first recourse your potential clients take when looking for a home. As per a survey, about 95% of millennials and 85% of parents’ soon to give birth went online to find their future homes.

That’s why it’s quintessential to make sure you’re ready to engage them in the digital space in a way that translates to real-life business.

Establishing an online presence is simple yet a bit complex these days. Setting up a website, sending emails to a relevant audience, and having a social media presence are top ways to reach prospects online. The complex is figuring out how to effectively utilize those tools to establish your brand, engage your customers, and get leads. So, in this article, we’ll discuss how digital marketing can be a powerful tool in finding real estate deals.

Effective Ways To Grow In Real Estate Using Digital Marketing

For top-tier realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry relies on digital marketing. Read the ways below to know-how.

Get a User-Friendly Website

People often open a website only to close it in seconds because it wouldn’t load fast enough or for other reasons. This results in the potential loss of a customer looking for a property. Creating a real estate firm website can sometimes be a web developer’s nightmare with multiple photos and links.

However, with the help of a professional web designer and an explicit knowledge of what you & your clients are looking for, real estate professionals can develop a responsive website that is optimized for the mobile browsing of properties. The idea should be to make the property viewing experience smooth and straightforward for the audience. 

Build a Search Engine Optimization (SEO) strategy

SEO or search engine optimization is a crucial technique to drive the audience to your website. Since Google and other search engines are constantly changing their algorithms,  it becomes critical to focus on your SEO every now & then. Keywords are an essential aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, you’ve to look for high-ranking keywords & retain them in your content.

There are other aspects of a strong SEO strategy such as – Backlinks, Meta titles, descriptions, Online directories & so on. Content is such a valuable asset to a good SEO strategy, ensure that you update your blog regularly. Typically, articles ranked highest on Google are between 1,150 words and 1,300 words, so it’s a good idea to write high-value, long-form content regularly.

Post valuable & relevant blog content

A real estate digital marketing strategy is nothing without valuable & appropriate content, whether shared on a website or social media. In addition to your responsive website, make sure that you regularly write content buyers and sellers can come back to for answers to their most pressing real estate questions.

Responsive websites with a blog  & articles become top ranking pages, helping real estate professionals achieve better SEO. A blog is a fantastic way to level up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property.

Use the power of social media

Social media platforms are goldmines for generating real estate leads with billions of monthly active users worldwide. This is particularly applicable to millennials, who have represented the largest generation of homebuyers in recent years. In 2020, about 38% of homebuyers were of that generational group, according to a 2021 report.

Not surprisingly, those between 18 to 30 years are the most active social media users, as the Pew Research Center reported. So, by leveraging the power of social media marketing through aesthetic profiles and ads, one can reach an audience that’s currently dominating the real estate market.

Create an email campaign

This type of campaign makes sure you customize your communications based on where your prospect is in the sales cycle. Collect data of your prospective clients & send them an email highlighting similar nearby properties on the market. If they’ve reached out to express interest in working with you, send them an article outlining things new homebuyers should know. If you give your customers content pertinent to their situation, they’re more likely to take the next step.

Host virtual tours & webinars

Virtual visual tours of the home is a successful digital marketing strategy. Not only do these tours share video content that generates revenue significantly faster for marketers than non-video users. Webinar hosting tools can be used for creating and hosting webinar events easily, and it is incredibly user-friendly from both ends of the operation. A potential client will get an idea of what a home offers them.

Summing Up!

The internet revolution has made it easier than ever for real estate agents to provide a valuable service to their potential clients. That’s why it’s imperative to take advantage of these digital tools to create an integrated online presence, driving more qualified leads to a site. If not done, you risk falling behind as the business will not attain its full potential. Technology will only get advanced in the future & so will the reliance on it. 

Disclaimer: The views expressed above are for informational purposes only based on industry reports and related news stories. PropertyPistol does not guarantee the accuracy, completeness, or reliability of the information and shall not be held responsible for any action taken based on the published information.