PropertyPistol, Belapur

• Developing and executing a results-driven, multi-platform brand, and communications strategy

for the Company, both at the corporate & business vertical levels.

• Formulate marketing communication plans in line with the business strategy in close

coordination with senior management & business teams.

• Design and coordinate advertising campaigns and key brand initiatives to build saliency and

awareness across offline and online media.

• Effectively manage all brand communication touchpoints for external and internal purposes

including marketing collaterals, corporate presentations, website, social media, blogs, etc.

• Build brand thought leadership with a strategic communication roadmap and develop signature

properties for the brand in collaboration with Research, PR, and Business Marketing teams.

• Create brand guidelines adherence framework for consistent brand look ‘n’ feels across

business lines.

• Good understanding of Media planning & execution across ATL & BTL media.

• Set up, update, and monitor the marketing communications calendar and event plans.

• Build brand preference and equity amongst key target audiences including employee and

external stakeholders.

• Manage brand marketing spending and closely work with vendors and agencies for optimal

brand ROIs.

Support stakeholder communications:

• Drive the creative team comprising designers and copywriters to develop and implement best-

in-class stakeholder communications (real estate developers, brokers, property buyers, media,

industry chambers, etc.) – mailers, reports, social media posts, etc.